GPG Records is the record label started by Howard.  It is named for him and his brothers (John Gist, Howard Parks, and Randy Gist).  The label is divided into these catagories and imprint:

 

1000-Standard Series

This is the main series which features soul, R&B, funk, blues, jazz, neo-soul, pop.

 

2000 Series-Rock Series

This is for more rock-oriented acts which features rock, folk, classic rock, hard rock, arena rock.

 

Retromusic-Reissue Imprint

This subsidiary reissues music from Grand Rapids past.

 

Annointed-Gospel Imprint

This is a Christian/Gospel subsidiary.